NexWave CoreShift started in the autumn of 2018 in a rented office on King Street West in Toronto, with one client, a shared printer, and a very clear conviction: that most organisational problems are not strategy problems. They are signal problems. The right information is not reaching the right people at the right time, or it is reaching them wrapped in so much noise that nobody acts on it. Fiona Micklewright had spent over a decade inside large financial services firms watching exactly this happen, and she left to do something about it.